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Statement of Intent
Product 1 - Magazine My media text will be designed to appeal towards a style-conscious audience, aged 16-25. To establish a unique brand identity, the front covers and contents pages will aim to reflect two general styles – the typical mainstream style seen in the media, and the underrepresented alternative style. I intend to use a combination of two sans serif fonts, effectively conveying modernity, which would strongly appeal to the young adult target audience who would be familiar with a simplistic font style. The colours used will be a mix of neutral blacks and whites, combined with brighter colours, including 2024’s iconic “Brat Green” and bright blues (which create a clear modern image); bright colours typically resonate with Gen Z audiences, which encompasses the entire scope of the targeted audience. As my style magazine will primarily have a focus on fashion, there will be a strong focus on costume design. One cover and contents pa...
