Website Analysis 2 - www.gq-magazine.co.uk
GQ uses a black and white palette for its website is used to create a minimalist appeal. It emphasises a sense of sophistication, which is a key part of the magazine’s brand. Moreover, it helps content to stand out and prevents audiences from being overwhelmed. Instead, audiences are encouraged to pay attention to the high-quality photography showcased on the website. It should be noted that this is a very similar layout to other websites owned by Condé Nast, such as Vogue. Therefore, the use of a black and white, minimalist layout could be considered as part of Condé Nast’s wider brand iden tity. This should be taken into consideration when making a website, since the style magazine in the brief is produced by Condé Nast. The viewer is reminded of GQ’s target audience through the links in the top bar. The content within the top bar is primarily focused on the appearance of the viewer. This links to the ideas of a ‘spornosexual’ and ‘metrosexual’ man – in short, a man...